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- By 2003, 56% of direct marketers will adopt the SMS medium. (Forrester Research)
- 95% of urban youths have mobile phones. (160characters.com)
- More than twice as many people have a mobile phone than read newspapers.
- The response rates of SMS marketing are phenomenal up to 10 times that of direct marketing. (M-commerce world)
- 74% of UK mobile users age 16-30 read text messages sent to them.
- Mobile advertising has recall rates of up to 46%.
- 80% of 15 to 24 year olds conduct their social lives via SMS messages. (BBCi)
- The peak hours for texting are between 10.30pm and 11.00pm.
- SMS is direct and immediate, moreso than radio and tv combined.
- 55 per cent of world-wide mobile users who SMS more then once a day are 18 years old or younger.
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